Communication campaign and marketing

Marketing: How we will promote Go Healthy?*

- Advertisement and articles in the press and in magazines (see our 2015 press review HERE)

- All year long, promotion of Go Healthy by our blogger team and on specialized websites

- Advertisement through the partner associations' websites

- Poster campaign in the subway, the network of public transportation and on the Parisian ring roads.

- Posters and flyers distributed in strategic places, in Lyon and Rhône-Alpes's main cities: specialized stores and restaurants, medical offices...

- Strong activity on social networks : Facebook, Twitter, YouTube, Instagram

Communication: How will you be visible?*

Before the fair:

- Logos of exhibitors, partners and sponsors on the website of the fair with a link redirecting to their website
- Press kit for all exhibitors, partners and sponsors including a press release, facts & figures of the fair and the fair’s visual
- Sponsors mentioned in the articles published about the fair by our partner bloggers
- Sponsors’ banner on the fair’s website
- Posters, flyers, email signatures, invitations for exhibitors, partners and sponsors

During the fair:

- Logos of exhibitors, partners and sponsors on the website of the fair with a link redirecting to their website
- List of exhibitors, partners and sponsors in the fair’s catalogue 
- Exhibitors visible on the fair’s map
- Exhibitors, brands and sponsors present in the goodies bag
- Advertisement in the fair’s catalogue
- Banner on the website
- Sponsors’ logos on the goodies bag
- Sponsors’ logos on posters and flyers
- Sponsors’ logos on entrance tickets
- Sponsors’ logos on press releases
- Advertisement posters at the fair’s venue
- Sponsors visible on the children area
- Sponsors visible on the cooking area
- Sponsors mentioned in the articles published about the fair by our partner bloggers
- Possibility to participate in our lottery for visitors to win your products or coupons
- Partners visible on conferences
- Partners visible on the activity program
- Product tasting

After the fair:

- Sponsors mentioned in the articles published about the fair by our partner bloggers
- Sponsors’ banner on the fair’s website



*under certain conditions

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